SUCCESSFUL STORIES

HOFF

Cómo HOFF escaló su gestión financiera al automatizar la tesorería, para acompañar un crecimiento de ventas de 5 a 65 millones de euros

"Previously, we spent 100 % of our day on very manual tasks. Today, with Embat, one person can manage the entire treasury in real time, spending only 10–15 % of their time. This frees up capacity to think about how to make it more efficient."

A Spanish brand that sets trends in global fitness

HOFF emerged as a startup and, in just a few years, has evolved into a world-renowned brand within the footwear sector. Its offering combines its own design, online sales, a presence in physical stores, and an international expansion that already reaches more than 50 countries.

Between 2019 and 2025, the company experienced strong growth, increasing its turnover from €5 million to €65 million, and expanding its team from 20 to over 300 people. This development was accompanied by an operational and geographical expansion that significantly increased the complexity of their financial operations: more banking entities, multiple currencies, higher transaction volume and an increasingly demanding multi-channel structure.

Before Embat

Manual treasury management, with operational tasks that consumed 100% of the time of a person in the finance team
Outdated cash visibility: the cash position was consolidated several days after the monthly closing.
Slow and inefficient processes that did not keep up with the company's international growth pace.
Difficulty linking bank transactions to specific stores, countries, or channels
Bank reconciliation reliant on manual entry into up to 12 banks to compile disparate data
Without the possibility of automating rules by transaction type or integrating treasury into profitability analysis

With Embat

Automated treasury in a 92 %, reducing manual tasks and errors
Saving 85–90 % of operating time in treasury management
Real-time visibility of the banking pool, centralizing the multi-bank and multi-currency cash position
Banking automation with traceability by business unit, classifying each movement by store, country, channel and cost center
Seamless integration with Microsoft Dynamics, consolidating financial data without manual intervention
Scalable treasury management to support international growth without adding operational burden

Búsqueda de una mejora en la automatizar la tesorería y gestión empresarial

Given the company's rapid growth, HOFF's finance team identified the need to modernize and digitize its treasury management. Their goal was to find a tool that would automate key tasks, provide immediate visibility into the banking pool, and improve decision-making agility. The collaboration with Embat, along with the integration of Microsoft Dynamics through the connector developed by Emiral, proved essential to meeting these challenges.

Recognizing that manual processes were not sustainable given the company's growth, the finance team decided to seek a solution that would automate treasury management, visualize the banking pool in real time, and improve analytical capabilities to streamline decision-making. This need led to the partnership with Embat.

Connection with Embat

La integración permite conectar de forma automática los datos financieros del ERP de HOFF con la plataforma de Embat, lo que proporciona un control completo y en tiempo real de la tesorería, además de minimizar errores derivados de tareas manuales. Gracias al conector desarrollado por Emiral, se consigue automatizar la tesorería y la conciliación bancaria, y se establecen reglas inteligentes para clasificar los movimientos de forma eficiente.